Alive To Change

Leading museum retail professionals from the UK and the USA share the secrets of their success in this highly practical series of essays. These are people who are running some of the world's most attractive, successful and profitable museum shops. This book provides a wealth of inspirational new ideas and strategies for ways in which museums and cultural organisations can enhance both their retail income and visitor satisfaction - and help fulfil their organisation's aims and policies. The topics covered include: increasing visitor spend, effective merchandising, ethical and sustainable retailing, online retailing, how to survive in difficult times, building your brand, trends for the future of museum retailing and new product development.