E-Marketing is intrinsically inter-disciplinary. Academic researchers in many fields are conducting research in this area. Contemporary Research in E-Marketing brings the work being conducted in many disciplines to one outlet, encouraging cross-fertilization of ideas and greater dissemination of key research concepts.
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Maße
Höhe: 260 mm
Breite: 183 mm
Dicke: 24 mm
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ISBN-13
978-1-59140-372-2 (9781591403722)
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Schweitzer Klassifikation
Sandeep Krishnamurthy is Associate Professor of E-Commerce and Marketing at the University of Washington, Bothell. He obtained his Ph.D. from the University of Arizona in marketing and economics. He has developed and taught several innovative courses related to E-Commerce to both MBA and undergraduate students. He has written extensively about E-Commerce. Most recently, he has published a 450 page MBA textbook titled- ""E-Commerce Management: Text and Cases.
