Giving good presentations is not just common sense. Cognitive neuroscientist Stephen M. Kosslyn shows how to make presentations work better based on how our brains work. Where many books focus on how to create a first draft, Better PowerPoint gives you quick steps to improve one you already have.
BL 8 key rules that are easy to remember and use
BL Clear principles about how to design effective slides based on well-established scientific data
BL Quick steps to sharpen and strengthen your presentation
BL Easy-to-use checklists guide you through each aspect of your presentation
BL Chapters are structured to help you prioritize the most effective edits
BL Memorable examples and illustrations to show what works, and what doesn't
BL Lessons in what to fix can also help you create better first drafts faster.
If you have a PowerPoint presentation that is not giving you the results you want, take advantage of what scientific research can tell you about how your audience is seeing and thinking about what you have to say.
Rezensionen / Stimmen
Praise for Clear and to the Point
"This review may not do justice to the insight and clarity of this excellent book which is easy to read, chock full of examples and filled with illustrations of the principles. It is the best book I have found so far on how to improve presentations--especially in PowerPoint."--Robert Hacker at Sophisticated Finance
"A world authority on the visual brain...shows how to use this tool effectively."--Steven Pinker, author of The Language Instinct and Blank Slate
"I would say that this is one of the most useful books on PowerPoint to ever be printed."--Garr Reynolds at Presentation Zen
Sprache
Verlagsort
Zielgruppe
Für Beruf und Forschung
Business professionals, academics and scientists, teachers at all levels, graduate students
Illustrationen
Maße
Höhe: 210 mm
Breite: 140 mm
Dicke: 9 mm
Gewicht
ISBN-13
978-0-19-537675-3 (9780195376753)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Stephen M. Kosslyn is Chair of the Department of Psychology and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Clear and to the Point, Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).
Autor*in
PhD. Chair, Department of PsychologyPhD. Chair, Department of Psychology, Harvard University, Santa Monica, CA
Chapter 1 The no-stress approach
Chapter 2 Put your message front and center
Chapter 3 Make text clear and legible
Chapter 4 Provide informative labels, titles, and keys
Chapter 5 Present bullets as nuggets and landmarks
Chapter 6 Include graphics that stimulate and inform
Chapter 7 Use color and texture to organize and to emphasize
Chapter 8 Use transitions and animation to direct attention
Chapter 9 Add sound to alert the audience and to paint a picture
Chapter 10 Use tables to organize and summarize
Chapter 11 Be clear with charts, diagrams, and maps
Chapter 12 Make a point with graphs
Chapter 13 Training intuitions
