A text and practical workbook on type and lettering which gives information on what constitutes good type, how type should be used to achieve a desired effect, how to choose from among the multitude of new typefaces, and which combinations work.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Illustrationen
Maße
Höhe: 270 mm
Breite: 239 mm
ISBN-13
978-0-8306-1834-7 (9780830618347)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Autor*in
School for Graphics and Book Art, Leipzig, Germany
Basic elements of design; optical illusions; spacing; composition; punctuation marks; materials and tools; type exercises; roman alphabets; gothic alphabets; antiqua and cursive; cyrillic alphabet; basic rules for practical writing; combinations; calligraphy; alphabets for commercial uses; design hints; commercial lettering; illustrations.
