Appropriate for the introductory course in agricultural marketing taught out of business departments or agricultural departments.
"Marketing of Agricultural Products" has provided a readable comprehensive and balanced treatment of food marketing systems since its introduction in 1955. It covers all phases of food marketing, from farmers and farm supply industries to food distribution and consumer interests.
Emphasizing marketing as a productive, value-adding process, this book is written for students with little or no experience in economics. The text develops and applies analytical tools for decision-making and problem-solving, while integrating various approaches to food marketing systems. In this way, it enables students to evaluate the performance of these systems, as well as gain an appreciation for marketing and its contribution to economic developments.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 258 mm
Breite: 204 mm
Dicke: 25 mm
Gewicht
ISBN-13
978-0-13-231275-2 (9780132312752)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
I. THE FRAMEWORK OF THE MARKETING PROBLEM.
1. Introduction to Food Marketing.
2. Analyzing Agricultural and Food Markets.
3. Agricultural Production and Marketing.
II. FOOD MARKETS AND INSTITUTIONS.
4. Food Consumption and Marketing.
5. Food Processing and Manufacturing.
6. Food Wholesaling and Retailing.
7. The International Food Market.
III. PRICES AND MARKETING COSTS.
8. Price Analysis and the Exchange Function.
9. Competition in the Food Markets.
10. Farm and Food Prices.
11. Food Marketing Costs.
IV. FUNCTIONAL AND ORGANIZATIONAL ISSUES.
12. The Changing Organization of Food Markets.
13. Cooperatives in the Food Industry.
14. Market Development and Demand Expansion.
15. Market and Bargaining Power.
16. Market Information.
17. Standardization and Grading.
18. Transportation.
19. Storage.
20. Risk Management and the Futures Market.
V. GOVERNMENT AND FOOD MARKETING.
21. Government, Price, Income and Marketing Programs.
22. Food Marketing Regulations.
VI. COMMODITY MARKETING.
23. Livestock and Meat Marketing.
24. Milk and Dairy Product Marketing.
25. Poultry and Egg Marketing.
26. Grain Marketing.
27. Cotton and Textile Marketing.
28. Tobacco and Tobacco Product Marketing.
29. Fruit and Vegetable Marketing.
Bibliography.
Glossary.
Index.
