Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area.
Applications of Data Mining to Electronic Commerce
serves as an excellent reference, providing insight into some of the most challenging research issues in the field.
Auflage
Softcover reprint of the original 1st ed. 2001
Sprache
Verlagsort
Zielgruppe
Für Beruf und Forschung
Research
Illustrationen
Maße
Höhe: 240 mm
Breite: 160 mm
Dicke: 9 mm
Gewicht
ISBN-13
978-1-4613-5648-6 (9781461356486)
DOI
10.1007/978-1-4615-1627-9
Schweitzer Klassifikation
Applications of Data Mining to Electronic Commerce.- Personalization of Supermarket Product Recommendations.- Expert-Driven Validation of Rule-Based User Models in Personalization Applications.- Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising.- Data Mining for Measuring and Improving the Success of Web Sites.- E-commerce Recommendation Applications.
