This book provides a step by step guide to how brokers make money for their clients. Through interviews with brokers from the USA's 11 largest brokerage firms this book offers an insight into stockbroking in the USA. It considers how brokers think and sell, their strengths and weaknesses and their typical preferences and prejudices. Information is given on the relationship between investor and broker which should enhance successful investment, and it also explains how to choose and evaluate brokers.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Illustrationen
tables, glossary, worked examples
Maße
Höhe: 216 mm
Breite: 135 mm
Gewicht
ISBN-13
978-0-88462-740-1 (9780884627401)
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Schweitzer Klassifikation
Part 1 Understanding the business: by any other name; life on the inside; earning their commissions; what a broker can do for you. Part 2 The selection process: what's out there - from different firms come different services; making your final choice. Part 3 Managing your relationship: how your broker sells; broker's pet; the unscrupulous broker; when things go awry. Part 4 Getting the most for your money: buying at a discount; the extras; mutual funds - the fast food of investing; investmentspeak; the final exam - rating your broker.