BE A SPIDER, BUILD A WEB walks you through how to build out a sticky content web that attracts, retains, and converts visitors into paying customers.
You'll learn:Why you need a trust bridge
How to identify your content anchors
How to narrow your message
How to create a content plan
Why you need different types of content
How to build your own content web
And you'll experience growth, more sales, and success as you learn and apply the framework to your small business.
Sprache
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 229 mm
Breite: 152 mm
Dicke: 15 mm
Gewicht
ISBN-13
978-0-473-62646-4 (9780473626464)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
For over ten years Rachel Klaver has worked with small business owners on their marketing, with a specific interest in content marketing strategy. As a small business owner, often low on time, and with a distinct aversion to admin, Rachel loves helping other small businesses catch the marketing bug. Her insights and personality shine through her weekly podcast MAP IT Marketing, her weekly column in Stuff and her content on any platform they let her have an account!
