What makes a Web site a Web community? How have sites like Yahoo, iVillage, eBay, and AncientSites managed to attract and maintain a loyal following? How can Web developers create growing, thriving sites that serve an important function in people's lives? Community Building on the Web introduces and examines nine essential design strategies for putting together vibrant, welcoming online communities. Amy Jo Kim, a leading expert in Web community design, has helped AOL, Yahoo, Oracle, MTV, and others start online worlds that have become flourishing gathering places that people come back to again and again. The book is full of informative examples, case studies, and tactics for every facet of Web communities, from welcoming visitors to training community leaders. (Previously announced on the Winter 98 list.)
Sprache
Verlagsort
Verlagsgruppe
Pearson Education Limited
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 228 mm
Breite: 176 mm
Dicke: 20 mm
Gewicht
ISBN-13
978-0-201-87484-6 (9780201874846)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Amy Jo Kim, Ph.D. is a recognized expert in the field of online community design. She is the founder and creative director of NAIMA, a 21st century design studio that has designed online environments for a wide range of clients, including America Online, Adobe Systems, AT&T, CyberCash, Electric Communities, Fujitsu, Mpath Interactive, MTV, NetNoir, Nickelodeon, Oracle, Paramount, PlaceWare, Redgate, Sony, Viacom, and Yahoo. She also teaches online design at Stanford University. Her article on the fantasy game environment, Ultima Online, appeared in the May 1998 issue of Wired.
1. PURPOSE.
Building a Successful Community. Case Study: The Planning Exercise in Action. Articulate Your Vision.
2. PLACES: Bringing People Together.
People Are Talking. Mapping the Territory. Zoned For Growth.
3. PROFILES: Getting to Know Your Members.
Why Profiles?. Your Member Database. Creating a Persona. Evolving a Social Identity.
4. ROLES: From Newcomer to Old-Timer.
The Membership Life Cycle. Welcome Your Visitors. Instruct Your Novices. Reward Your Regulars. Empower Your Leaders. Honor Your Elders.
5. LEADERSHIP: The Buck Stops Here.
What's a Leader?. Unofficial Leaders. Official Leaders. Case Study: Power to the People: The Slashdot Moderator System.. Manage Your Leaders.
6. ETIQUETTE: Rules to Live By.
Develop Your Ground Rules. Enforce Your Policies. Evolve Your Rules.
7. EVENTS: Meetings, Performances and Competitions.
Event Planning 101. Meetings: Bringing Groups Together. Performances: Up on Stage. Competitions: Members in the Spotlight.
8. RITUALS: Handshakes, Holidays, and Rites of Passage.
The Power of Ritual. Personal Acknowledgments. Community Holidays. Passages and Transitions.
Chapter 9. SUBGROUPS: Clans, Clubs and Committees.
Why Subgroups?. Setting the Stage. Developing Your Official Program.
Epilogue.
Index.
