Infotrends

To promote competitive advantage, business information must be viewed in profitable new ways, linked to the strategic planninc process, and deftly managed to boost productivity. "Infotrends" spotlights these and other crucial trends, sharing proven strategies that profit-hungry executives and managers will use to create cohesive, company-wide information sharing systems; outsource technology departments to slash data and telecommunications expenditures; downsize to PC workstations that speed and simplify front-line decision making; use competitive marketing intelligence to better target and sell customers; and embark on strategic information sharing partnerships. Also included are insider profiles assessing the information tools and strategies that such "info-literate" companies as Kodak, Federal Express and MCI are using to continuously improve their operations.