Examining the role of business research as an essential tool for successful management, this book sets out to demonstrate its capacity to initiate better decisions in marketing, operations, personnel, finance, accounting, public relations and other functional areas. The book is intended for second and third-year undergraduates and MBA students on business research methods courses in management, quantitative business, economics or statistics departments. It maintains a business focus, explores ethical issues and dilemmas that business researchers face, and uses a practical problem-solving approach with the aim of enabling students both to consume and to produce research.
Sprache
Verlagsort
Verlagsgruppe
Pearson Education Limited
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Gewicht
ISBN-13
978-0-06-043636-0 (9780060436360)
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Schweitzer Klassifikation
Part 1 Business research and research problems: what is business research?; translating business problems to research problems. Part 2 Research design: unit of analysis and basic design; specific research designs; variables and data sources; an introduction to sampling; selecting a sample design. Part 3 Measurement and data gathering: measurement - general issues, questionnaires and interviews; methodologies - introduction and available data studies, pilot projects, evaluation studies and field experiments, surveys. Part 3 Data analysis and reporting: data preparation; preliminary data analysis; descriptive and univariate analysis; analyzing relationships and group differences; multivariate.
