Part 1: Marketing and enterprise Introductory activity Requirements of the Controlled Assessment Marketing Analysing the market Market research and data collection The marketing mix Price Product Place and e-commerce Promotion Enterprise Enterprise Business planning Part 2: Business and people Introductory activity Requirements of the examination Business Types of business activity Business objectives and the role of stakeholders Organisation, growth and location of business Sole proprietors and partnerships Private and public limited companies Other types of business organisation People Employment and retention Motivation Training Employment law and trade unions Organisation and communication Part 3: Production, finance and external business environment Introductory activity Requirements of the examination Production Types and control of production Quality and productivity Finance Revenues, costs and break-even Sources of finance Profit Cash flow External business environment Competition Business ethics Environmental influences on business Government and business - demand Globalisation Government and business - supply The European Union Index
