Newcomers to the fashion industry often base costings on the sum of a style's fabric, trims and labor-and to that they simply add their markup. However, every other activity of the business erodes that markup, and they find themselves with an unsustainable profit-or a loss. This guide will help you avoid these pitfalls to guarantee a sustainable profit.
Apparel Costing details traditional and current costing methods for the fast-paced and e-commerce-focused fashion marketplace. You will learn industry-specific product/style costing that can be applied to garments produced both locally and globally. You'll also learn how to calculate line item percentages on indirect cost factors, such as factory sourcing, overhead, administration and product development.
Key topics include: Target Market Pricing; Variable vs Fixed Costs; Direct vs Indirect Cost Factors; Cost-Based vs Value-Based Costing; Domestic vs International Production Costing; Effect of Sourcing on Costing; Sustainability in Costing; Fast Fashion vs. Slow Fashion
Rezensionen / Stimmen
An essential tool for understanding the intricate methods of costing products, going deeper into key topics such as factory sewing costs with comprehensive SAMs descriptions, markup formulas and costing stages in a multi-channel retail environment. An accessible and concise guide that fuses theoretical concepts with industry application. -- Alphonso McClendon, Program Director for Design & Merchandising, Drexel University, USA An excellent assortment of cost sheets and case studies to inform and direct experiential learning for students. This is one of the first books to address quality of life and responsibility to the planet when costing garments. -- Constance Ulasewicz, Professor in Apparel Design & Merchandising, San Francisco State University, USA An excellent book that explains the importance of understanding costing. -- Robin Sackin, Professor in Fashion Business Management, The Fashion Institute of Technology, USA A must-read for anyone in the business of making fashion. Suitable for students, professors and industry professionals, Apparel Costing is readable and relevant. -- Robert Conrad, Senior Lecturer & Associate Chair, and Nancy Miller, Assistant Professor and Chair, Fashion Merchandising Department, LIM College, USA
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 244 mm
Breite: 188 mm
Dicke: 8 mm
Gewicht
ISBN-13
978-1-350-06540-6 (9781350065406)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Andrea Kennedy is founder of Fashiondex.com and an Assistant Professor of Fashion Merchandising at LIM College. As a designer, she has worked with many labels, including Bob Mackie, Sunny Leigh, Calvin Klein, and Ann Taylor.
Andrea Reyes is an Adjunct Professor at LIM College, The Fashion Institute of Technology, Baruch College, USA. She is also the Chair of the NYC Fair Trade Coalition a network of ethical business owners and advocates as well as co-founder of A. Bernadette, a sustainable lifestyle brand which hosts educational sustainable travel retreats.
Francesco Venezia is an Adjunct Professor at The Fashion Institute of Technology, Baruch College of Continuing and Professional Studies and LIM College in New York City. He has worked in the fashion industry merchandising at Ralph Lauren, Calvin Klein Underwear and Luxottica Eyewear. Francesco is also the founder of his own jewelry brand, VITA E LIBERTA.
Autor*in
LIM College and Fashiondex, USA
LIM College, USA
Fashion Institute of Technology, State University of New York, USA
Acknowledgments
Preface
Introduction
1. Costing Basics
The Role of Costing
The Costing Timeline
Costing Terms and Vocab
Summary
2.Traditional Apparel Costing
Introduction
First Cost
Markup
Summary
3. Global Production Sourcing and Costing
Introduction
Effects of Global Production on Costing
International Costing Terms
Direct Factory Sourcing
Buying Office and Sourcing Agent Fees
Freight Forwarding Charges
Customs Clearance Fees
Duty
Summary
4. The Factors of Costing
Introduction
Direct versus Indirect Cost Factors
Fixed versus Variable Costs
Case Study: The Costs of Missing Fabric
Summary
5. Activity-Based and Product Development Costing
Activity-Based Costing
Product Development and Sampling
Estimating Product Development Costs
Product Development Costs
Summary
6. Target Market and Private-Label Pricing
Identifying Your Target Customer
Types of Pricing
Competitor Research
Target Market Costing
Value-Based versus Cost-Based Pricing
Private-Label Pricing
Private-Label Pricing Has a Competitive Advantage
Summary
7. Margins, Markups, and Markdowns
Profit Margins
Omni-Channel Retailing
Discounts
Markdowns
Chargebacks
Markdowns, Discounts, and Chargebacks on the Cost Sheet
Recording Profitability
Meeting the Customer's Needs
Winning the Profit Game
Case Study: Using Existing Styles for Off-Price Divisions
Case Study: Amazon Case Study
Summary
8. Ways to Cut Costs
It Starts with the Sample
Watering Down the Line
The Cost Is in the Fabric
Those Trims and Notions Add up Too
Negotiations with Vendors
Negotiating and Reducing Costs to Achieve Profit Margin
And What about Indirect Cost-Cutting?
Case Study: A. Bernadette
Summary
9. Costing for Today's Sustainably Minded Market
Blockchain Technology
Summary
Glossary
References
Companion Website Resources
Sample Cost Sheets
Index
