The highly competitive nature of business in the 1990s has led to the constant quest for new ways of achieving market dominance. The implementation of new technology is one method of attaining advancement but its full benefit, until recently, has failed to be released. Data warehousing is the dawn of analytical information processing. This study goes a step beyond the technical/architectural aspects of information technology to reveal it as a driver of corporate strategy formulation. The data warehouse is illustrated as the essential technological vehicle required to slice the market into micro-segments that will enable industrial organizations to transform themselves into customer-focused businesses.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Höhe: 238 mm
Breite: 158 mm
Gewicht
ISBN-13
978-0-471-95082-0 (9780471950820)
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Schweitzer Klassifikation
Information Enterprises - The Early Innovators; The Case for Utilizing Corporate Data - The Basis for Strategy; The History of Decision Support Systems - A Record of Failure; The Business Requirements - Building an Enterprise Model; Mass Customization of Products and Services - The Future Trend; Aligning DSS with Organizational Culture - The Essential Factor; Managing a Pan-Corporate Project - A Sponsorship Model; Justifying a Corporate Data Warehouse - The Business Case; Building a Corporate Data Warehouse - An Architectural Model; Choosing the Right Platform - The Technology Options; The Future - Threats and Opportunities.
