A streetwise primer on a fundamental broadcast skill. It gives readers the tools to become successful radio salespeople.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 234 mm
Breite: 150 mm
ISBN-13
978-0-240-80091-2 (9780240800912)
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Schweitzer Klassifikation
Michael C. Keith, Ph.D., ranks among the most prolific authors on the subject of broadcast media, in particular radio. He is a member of the Communication Department at Boston College and is author of over twenty books, including Voices in the Purple Haze, Signals in the Air, Talking Radio, Radio Cultures, and Sounds in the Dark. With Robert Hilliard he has co-authored The Broadcast Century and Beyond, Waves of Rancor, Dirty Discourse, Global Broadcasting Systems, and The Hidden Screen. With Christopher Sterling he co-authored Sounds of Change: FM Broadcasting in America. In addition, he is the author of numerous journal articles and has served in a number of editorial positions. He is the past Chair of Education for the Museum of Broadcast Communications, the inaugural chair of the Broadcast Education Association's Radio Division, and a former broadcaster.
He is the recipient of several honors, including the Distinguished Scholar Award given by the Broadcast Education Association in 2008, and the Stanton Fellow Award given by the International Radio Television Society. He is the author of a critically acclaimed memoir, The Next Better Place: A Father and Son on the Road (Algonquin Press), in 2003. Visit the author's website: www.michaelckeith.com.
Autor*in
Boston College, USA
Foreword; Time is money; Selling direct and otherwise; The tangibles of an intangible; Rate cards; Features and packages; The sales day; Prospecting and list building; The market and the client; The presentation; Overcoming objections and obstacles; Closing and after; Selling with and without numbers; The spec tape; Co-ops and trade-outs; What makes a good salesperson; Suggested further reading; Bibliography.