'A masterclass in the art of pitching, filled with insights from two of the best experts in the field.' - Kath Easthope, Co-founder of Boardwave
You're pitching more than you think. At work. At home. In meetings. In emails.
It's not just about getting a 'yes'. It's about earning belief. About getting others on board.
Whether you're speaking to a client, an investor or a room full of decision-makers, this book helps you pitch
without pretending, sell without selling out, and win the kind of 'yes' that means something.
You'll find smart tools, step-by-step guides and practical checklists to help you prepare, present and
persuade - your way.
No jargon. No fluff. Just honest persuasion that works.
The Work Smarter series:
Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
Rezensionen / Stimmen
'A masterclass in the art of pitching, filled with insights from two of the best experts in the field.' - Kath Easthope, Co-founder of Boardwave 'Kean and Khandurova don't just break the myth of the magic of pitching; they tell you how to practise it.' - Ollie Scott, Founder and CEO of Unknown 'Every pitch budget should include the price of a copy of this book for everyone in the team.' - Rob Norman, Advisor, Board Director and former Chief Digital Officer of WPP Media 'This book puts belief in people and their particular powers at the epicentre of how to achieve a desired response.' - Stephen Court, Chief Marketing Officer, The London Academy of Music & Dramatic Art (LAMDA) 'A book every senior exec should buy and distribute around the business development team. It covers all scenarios and shares winning applicable tips that make the pitch a lot more insightful, structured and successful. Super smart.' - Myriam Vander Elst, Chief Engagement Officer, Epic Foundation 'One of those rare books that are insightful, practical and fun . . . A mustread for everyone who plays to win.' -Guenther Schumacher, Vice President and Chief Revenue Officer, Venable LLP 'I should buy the entire print run. Not just so that everyone can have their own copy, but, importantly, to keep it out of the hands of our competition.' - Glen Lomas, Omnicom Advertising Group, Western Europe 'Highly recommended for anyone who wants to win hearts and minds.' - Genevieve Barr, screenwriter and actor
Reihe
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Produkt-Hinweis
Maße
Höhe: 214 mm
Breite: 135 mm
Dicke: 14 mm
Gewicht
ISBN-13
978-1-4087-8318-4 (9781408783184)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
David Kean and Tatiana Khandurova have been senior leaders in large technology and communications organisations, such as Google and Omnicom, and successful entrepreneurs. TRey have advised the C-suite of many of the world's largest and most successful corporations, as well as start ups, the fastest-growing unicorn companies and private equity and venture capital partnerships: Farfetch, WPP, Stellantis, the Government Property Agency, BNP Paribas, BDO, CBRE, British Airways, McLaren, EE, Phoenix Equity Partners and multiple martech and marcomms companies.
