Table of Contents IntroductionPrabhu Kandachar, Delft University of Technology, The Netherlands, and Minna Halme, Helsinki School of Economics, FinlandInfluential Factors in Becoming Socially Embedded in Low-Income MarketsPablo Sanchez, Joan Enric Ricart and Miguel Angel Rodriguez, IESE Business School, University of Navarra, SpainSmall-scale Farmer Access to International Agri-food Chains: A BOP-Based Reflection on the Need for Socially Embedded Innovation in the Coffee and Flower SectorMyrtille Danse, Agricultural Economics Research Institute (LEI), The Netherlands, and Sietze Vellema, Technology and Agrarian Development Group/Agricultural Economics Research Institute (LEI), The NetherlandsBridging the Divide: A Third-Sector Approach to Health and DevelopmentJessica Marter-Kenyon, University of California, Berkeley, USAA Base-of-the-Pyramid Approach in Argentina: Preliminary Findings from a BOP Learning LabMiguel Angel Gardetti, Centre for Study of Corporate Sustainability, Argentina; Argentina Base of the Pyramid Learning LabTensions between Venture Capitalists' and Business-Social Entrepreneurs' Goals: Will Bottom-of-the-Pyramid Strategies Offer a Solution?Liisa Harjula, Helsinki School of Economics, FinlandThe Scramble for BOP Penetration in TelecommunicationsRichard Cooper and Andrew Boye, Cactel Communications, UKMisfortune at the Bottom of the PyramidAneel Karnani, University of Michigan, USA
