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Ergün Kalayci opens a window into wedding marketing in Turkish event halls in Germany in this book. He navigates the complex waters of service, ethnic, and event marketing to outline a marketing strategy aimed at increasing customer satisfaction and economic profitability. Through a carefully designed mixed-methods approach, the author examines the different market segments for Turkish event halls and categorizes customer preferences into clear segments. These insights serve as a key to understanding the relationships between customer demands, event design, and customer satisfaction, offering concrete starting points to improve the event experience. The analysis emphasizes the importance of diversifying business concepts, especially in the context of the COVID-19 crisis. It not only provides innovative insights into the fields of ethnic marketing and wedding marketing but also delivers practical guidance for improving marketing strategies for Turkish event halls in Germany, thereby representing a valuable resource for academic research as well as practical implementation in the area of event hall management
Ergün Kalayci is a researcher and expert in the field of ethnic and wedding marketing, with a focus on Turkish-origin communities in Germany. His academic work blends theoretical depth with practical relevance, particularly in the context of large-scale event venues.
Introduction Section.- Theoretical Section.- Empirical Section.- Design Section.- Conclusion Section.- Appendices.
