Gain a complete overview of Oracle CX Cloud Suite and its tools for functions ranging from marketing to sales and commerce to service
Key Features
Make optimal use of your Oracle CX Cloud Suite to improve business results
Achieve improved customer insights through Oracle CX's advanced capabilities
Learn how to design a CX solution architecture
Book DescriptionOracle CX Cloud offers features and capabilities that help companies excel at sales, customer management, and much more. This book is a detailed guide to implementing cloud solutions and helping administrators of all levels thoroughly understand the platform.
Oracle CX Cloud Suite begins with an introduction to high-level Oracle architecture and examines what CX offers over CRM. You'll explore the different cloud-based tools for marketing, sales, and customer services, among others. The book then delves into deployment by covering basic settings, setting up users, and provisioning. You'll see how to integrate the CX suite to work together to interact with the environment and connect with legacy systems, social connectors, and internet services. The book concludes with a use case demonstrating how the entire Oracle CX Suite is set up, and also covers how to leverage Oracle ICS and Oracle CX Cloud for hybrid deployment.
By end of the book, you will have learned about the working of the Oracle CX Cloud Suite and how to orchestrate user experience across all products seamlessly.
What you will learn
Differentiate between Oracle CRM and CX Cloud suites
Explore a variety of Oracle CX Cloud tools for marketing and sales
Set up users and database connections during deployment
Employ Cloud Suite CX tools to aid in planning and analysis
Implement hybrid Oracle CX solutions and connect with legacy systems
Integrate with social media connectors like Facebook and LinkedIn
Leverage Oracle ICS and Oracle CX Suite to improve business results
Who this book is forThis book is for administrators who want to develop and strengthen their Oracle CX Cloud Suite skills in the areas of configuration and system management. Whether you are a new administrator or an experienced professional, this book will enhance your understanding of the new Oracle CX features.
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 235 mm
Breite: 191 mm
Dicke: 14 mm
Gewicht
ISBN-13
978-1-78883-493-3 (9781788834933)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Kresimir Juric has spent many years in different positions and working with many different projects/clients. He has broad competence in designing and deploying various CX/CRM systems, helping customers grow their businesses and achieve their goals. Kresimir has experience of introducing organizational change as an internal resource and as a consultant in organizations ranging from SOHO/SME to some of the biggest international corporations. Kresimir has implemented CRM systems and organizational changes in the telecommunications, banking, hospitality, credit information, manufacturing, and pharmaceutical industries with the least possible organizational resistance.
Table of Contents
King is dead, long live the king
Overview of products
CX Solution Architecture
Analysis AS-IS, TO-BE
Adopting the strategy, organizational changes
Organizing and conducting implementation project
Scenarios and deployments
Case study Oracle CX cloud - Telco
