Lettering

For decades, Walter Käch's Lettering (1949) served as a vital handbook for practitioners and students of type design in Switzerland and beyond. Its lessons helped shape the distinctive forms and ethos of mid-century design, leading to the development of influential typefaces such as Univers and Helvetica.

Käch was ahead of his time, and his suggestions remain relevant for our current age of Bezier curves and pixels. Today's readers can learn by tracing: Kach taught designers how to look for elements in the construction of letters that could be modified and built upon, allowing for the smooth development of typeface families. One of the riches places to find these elements, for Käch, was the history of writing itself, and he encouraged his students to recycle past motifs to unlock new design potential.

This faithful reprint, with a foreword by The Museum für Gestaltung's Curator of the Graphics Collection Barbara Junod and a new introduction by type historian Dan Reynolds, allows for a look into the past to inspire the design of new typefaces.