This important new book examines the growth of continental European multinationals over the last one hundred years. It includes new material on the evolution of multinational firms owned in Germany, The Netherlands, Switzerland, Sweden and other countries. The contributors are all leading European economists and business historians, and their essays provide new information previously unavailable in English.The Rise of Multinationals in Continental Europe provides a much-needed European dimension to the literature on the multinational enterprise, which has hitherto been focused on the Anglo-Saxon experience. Continental European firms were dynamic pioneers of multinational enterprise. Before 1914, Germany was probably the home of the majority of the world's multinationals. German and other European multinationals often grew and organized in quite different ways from their American equivalents. This innovative book will be used widely in courses on international business, comparative management and business history.
Rezensionen / Stimmen
'Many of the chapters break new ground and most offer stimulating new insights into Europe business activity, particularly in the pre-1939 period.'
Reihe
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 234 mm
Breite: 156 mm
ISBN-13
978-1-85278-544-4 (9781852785444)
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Schweitzer Klassifikation
Edited by Geoffrey Jones, Isidor Straus Professor, Harvard Business School, US and Harm G. Schroeter, Department of Archaeology, History, Cultural Studies and Religion, University of Bergen, Norway
Part 1: Continental European multinationals 1850-1992, Geoffrey Jones; continuity and change - German foreign direct investment 1850-1990, Harm G. Schroter; Swiss multinational enterprise in historical perspective, Harm G. Schroter; outward bound - the rise of Dutch multinationals, B.P.A. Gales; securing the markets - Swedish multinationals in a historical perspective, Ulf Olsson; the multinational companies of Norway, Fritz Hodne. Part 2: the German electrotechnical industry in the Italian market before the Second World War, Peter Hertner; the internationalization of West German banks, 1945-1987, Richard Tilly; the development of Pirelli as an Italian multinational 1872-1992, A. Montenegro; Agfa-Gevaert and Belgian multinational enterprise, Greta Devos.
