Foundations of International Marketing is a student-orientated text that looks at international marketing from a business perspective. The book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.
Rezensionen / Stimmen
1. The Environment of International Marketing 2. Planning for International Marketing 3. Global Marketing 4. The European Union 5. European Directives and their Impact on Organizations 6. Communications with the Market in International Marketing 7. Trade Barriers in International Marketing 8. Special Opportunities 9. Technical Aspects 10. More Technical Aspects 11. Market Selection Strategies 12. Market Entry Strategies 13.The Impact of Culture on International Marketing Planning and Implementation 14. Channels of Distribution in International Marketing 15. Product Strategies 16. Promotional Strategies 17. The Role of Trade Fairs in International Marketing 18. Promotional Srategies 19. Pricing Strategies 20. Market Research in International Marketing 21. The Legal Environment in International Marketing 22. Political Implications 23. Future Trends 24. Organization for International Marketing and Careers In It
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 236 mm
Breite: 196 mm
Dicke: 12 mm
Gewicht
ISBN-13
978-1-86152-164-4 (9781861521644)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Senior Lecturer in International Marketing at University of Hertford. Harold Beaton, is a Freelance Lecturer in Marketing.
Autor*in
University of Hertford
Freelance Lecturer in Marketing
1. The Environment of International Marketing.
2. Planning for International Marketing.
3. Global Marketing.
4. The European Union.
5. European Directives and their impact on Organizations.
6. Communications with the market in International Marketing.
7. Trade barriers in International Marketing.
8. Special opportunities.
9. Technical Aspects.
10. More technical aspects.
11. Market selection strategies.
12. Market entry strategies.
13. The impact of culture on international marketing planning and implementation.
14. Channels of distribution in international marketing.
15. Product strategies.
16. Promotional strategies.
17. The role of trade fairs in international marketing.
18. Promotional strategies.
19. Pricing strategies..
20. Market research in international marketing.
21. The legal environment in international marketing.
22. Political implications.
23. Future trends.
24. Organization for international marketing and careers in it.
