Preventative Health Care in Companion Animals

This is a practical book describing ways of implementing health care programmes in small animal practices. In the initial chapters, practical 'how-to' aspects such as client reminder and recall systems, marketing, use of staff time and more are discussed in general terms. It also covers specific types of programs in detail by first presenting theory and scientific background, and then demonstrating how this information can be presented to clients effectively to convince them of the benefits to their pets of preventative health care.