The Fastest Route to Mastering Digital Photography!
Want to create truly great digital images? Maybe you're moving to a digital camera for the first time. Maybe you've used one for years. Either way, this book's for you!
You'll learn through dozens of outstanding full-color examples, crafted for simplicity and easy to adapt to your own images. Need specific solutions? This book's modular, visual, high-efficiency format delivers them instantly. Renowned digital imaging expert Joseph T. Jaynes and long-time professional photographer Rip Noel draw on their remarkable experience to cover the entire process and offer tips you won't find anywhere else. You'll learn how to plan perfect lighting and composition, capture the best possible image, improve it with Adobe Photoshop or Elements, reproduce it superbly--electronically and in print--and manage your workflow and content more efficiently than ever before.
Exploit professional-quality design and composition techniques
Use your camera's controls to capture more creative, expressive images
Use light and shadow to capture the most powerful images you've ever shot
Understand color and control it from start to finish
Profile your monitor, scanner, and printer, step-by-step
Fix red-eye, blemishes, keystoning, noise, artifacts, banding, and more
Optimize any image for Web, e-mail, printing--you name it!
Organize, manage, and protect all your digital assets
No other digital photography guide covers this much, this well, this quickly. Dig in, get started, and get results!
BONUS: Includes an exclusive dynamic white balance card--a $65 value...your best tool for getting the right color in any light! This single card replaces a whole set of old-style white balance cards.
Spring Into... is a new series of fast-paced tutorials from Addison-Wesley. Each book in the series is designed to bring you up to speed quickly. Complex topics and technologies are reduced to their core components, and each component is treated with remarkable efficiency in short, easy-to-follow segments. Just the information you need to begin working...now! And because the books are example-rich and easy to navigate, you'll find that they make great on-the-job references after you've mastered the basics.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 233 mm
Breite: 176 mm
Dicke: 14 mm
Gewicht
ISBN-13
978-0-13-185353-9 (9780131853539)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Joseph T. Jaynes is President of Abacus Arts, Inc., and Director of Customer Operations for Avilar Technologies, Inc. Joe has twenty-five years of experience in delivering information to computer users in creative and innovative ways. He has written numerous technical books on computer-related topics, including operating systems, digital imaging, programming, help system development, and Web development. He has taught college-level courses on technical publishing, information design, and computer usage. He is also an accomplished amateur photographer, actor, and musician.
Rip Noel is Vice President of Media Production for Abacus Arts, Inc., and founder of Noel Studios, Inc. (a commercial photography, film, and video production company in operation since 1982). Rip was a contributor to Nikon's Beginner Guide to 35mm Photography (composition and lighting chapters), and received one of only two annual scholarships upon entering his second year at The Art Center College of Design in Pasadena, CA. He has worked as a Hollywood studio manager, a newspaper photojournalist, and for nearly thirty years as an award-winning commercial photographer and filmmaker for Fortune 500 clients. One of his most memorable assignments was producing a commissioned portrait of President Ronald Reagan.
Preface.
Introduction.
I. CAPTURE THE PERFECT IMAGE.
1. Let There Be Light.
Qualities of Light
Light Controls Shape
Reflected Light: A Bit of Geometry
Lighting a Cube
Cube Examples
Lighting a Sphere
Sphere Examples
Lighting a Cylinder or Cone
Cylinder and Cone Examples
Softbox Lightbanks
Light Controls Shape: Wrap-Up
Portraits, with and without Shape
Reflective Surfaces: Automobile
Reflective Surfaces: Jewelry
Reflective Surfaces: Shiny Metal and Fabric
Build Your Own Scrim
Light Controls Color
The Temperature of Color
Color Magic
White Balance Perfection
White Balance Calibration Card
White Balance Creativity
White Balance Examples
Physical Filters
Software Filters
Underwater Photography
Summary
2. Compose It.
Visual Push-Ups
Design Basics: Line
Design Basics: Shape and Form
Design Basics: Pattern
Design Basics: Texture
Design Basics: Color
The Golden Section
The Rule of Thirds
The Power Points
Control the Frame
Fill the Frame
Shot within a Shot
The Power of Diagonals
The Power of Eyes
The Power of Contrast
The Power of Focus
Spot Focus and Manual Focus
A More Interesting Angle
Frame within a Frame
The Power of Altered Perspective
The Power of the Foreground
Get Vertical
Bring It Into Balance
Summary
3. Expose It.
Measure the Light
Set the Exposure
Automatic Exposure Mode
Aperture Priority
Aperture Priority Examples
Shutter Priority
Shutter Priority Example
Manual Exposure
Dealing with Contrast Extremes
Contrast Extremes Examples
Digital ISO Equivalency
Digital File Formats
Infrared Imaging
Rear Curtain Synch
The Histogram
Summary
II. UNDERSTAND AND MANAGE COLOR.
4. Color Fundamentals.
A Simple Test
RGB Versus CMYK
Digital Color: 256 Choices for "Reality"
Color Spaces and Gamuts
Device-Independent Color Spaces
ICC and ICC Profiles
Creating ICC Profiles
Summary
5. Calibrate and Profile Your Monitor.
Display Types
Viewing Environment and Ambient Lighting
Profiling Setup
Profiling Process
Profiling a Projector
Summary
6. Profile Your Scanner.
Scanner Types
Standard Scanner Targets
Profiling Setup
Profiling Process: Scan Target
Profiling Process: Create Profile
Summary
7. Profile Your Printer, Paper, and Ink.
Printer Types
Paper
Ink
Profiling Process: Setup
Profiling Process: Print Target
Profiling Process: Scan Target
Profiling Process: Service Bureaus
Dealing with PIM
Commercial Printing
Summary
III. OPTIMIZE YOUR IMAGES.
8. Optimize for the Screen.
Basic RAW Adjustments: Introduction
Basic RAW Adjustments: Color Temperature
Basic RAW Adjustments: Tint
Basic RAW Adjustments: Exposure
Basic RAW Adjustments: Shadows
Basic RAW Adjustments: Brightness and Contrast
Basic RAW Adjustments: Saturation
Further Optimization: Introduction
Setting Levels
Color Depth: 8 Bits Versus 16 Bits
Using the Curves Tool to Adjust Colors
Adjusting Colors without Using Curves
Applying Unsharp Masking
Targeting PCs Versus Macs
Targeting a TV
Targeting the Web
Summary
9. Optimize for Print.
Personal Printing: Introduction
Personal Printing: Photoshop Elements
Personal Printing: Photoshop, Phase 1
Personal Printing: Photoshop, Phase 2
Local and Online Printing Services
Color RIP Software
Summary
10. Fix Specific Problems.
Image-Editing Basics
Removing Red Eye
Removing Blemishes: Healing Brush
Removing Blemishes: Clone Stamp
Repairing Keystoning: Narrow to Wide
Repairing Keystoning: Wide to Narrow
Upsizing Images
Reducing Digital Noise
Eliminating Banding in Prints
Adding Selective (Limited) Focus
Creating a Black and White Effect
Replacing the Sky
Summary
IV. OPTIMIZE YOUR WORKFLOW.
11. Manage Your Assets.
Buying Good Media
Shooting and Archiving
Adopting a Naming Scheme
Keywording Your Images
Using EXIF and Other Image Metadata
Protecting Your Images
Adding Audio Attachments
Digital Asset Management Tools
Summary
12. Think Digitally.
A Personal Reflection (Rip Noel)
Master Your Tools
Data Longevity
There's No Free Lunch: Get the Exposure Right
Digital Versus Film: The Good News
Digital Versus Film: The Bad News
CCDs and Focal Length
Winning the Digital Rat Race
Expanding Your Vision
It's Your Turn
Appendix A. Digital Gear Bags.
Serious Amateur Gear Bag
Pro Gear Bag: Camera and Containers
Pro Gear Bag: Strobe and Constant Lights
Pro Gear Bag: Lighting Modifiers
Pro Gear Bag: Grip and Support
Pro Gear Bag: Computer Hardware and Software
Growth Path 1: Portraits and People
Growth Path 2: Nature and Landscapes
Growth Path 3: Editorial and Action
Index.
