Managers may want to read every book, hire every consultant and attend every conference. Unfortunately, this is physically impossible, so this text brings together a range of useful tools for generating ideas - free from consultants' hype - from brainstorming to story-boarding.
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Höhe: 233 mm
Breite: 155 mm
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ISBN-13
978-1-84112-066-9 (9781841120669)
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Schweitzer Klassifikation
Introduction; The 7 x 7 Technique; Analogies and Metaphorical Thinking; Association; Assumption Reversal; Attribute Listing; Brainstorming; Brainwriting; Conscious Intuitive Techniques; Crawford Slip Method; Delphi Technique; Discontinuity; Drawing Techniques; Excursion Technique; FCB Grid; Forced Relationship; Force-field Analysis; Gordon/Little Technique; Involving An Outsider; Left-brain/Right-brain Thinking; Lotus Blossom Technique; Mind Mapping; Morphological Analysis; Nominal Group Technique; Pattern Language; Problem Reversal; Questions; Random Stimulation; Rice Storm (TKJ method); Scenarios; Sensory Images; Six Thinking Hats; Storyboarding; Synectics; Two Words Technique; Unconscious Intuitive Techniques; Verbal Checklist; Further Reading; Creativity Software; Useful Web Sites; Index.
