Designed to complement business policy courses, this text aims to expose students to a comprehensive strategy or policy case analysis, through the examination of 24 cases taken from the 1980s.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Illustrationen
Maße
Höhe: 230 mm
Breite: 185 mm
ISBN-13
978-0-07-032355-1 (9780070323551)
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Schweitzer Klassifikation
Case analysis - applying the strategic management process; cases on entrepreneurial organizations; cases on international/multinational organizations; cases on manufacturing organizations; cases on service and nonprofit organizations.