With new information, including the latest on interactive marketing plans, publicity online and home page promotion, the 1998 edition of the "Online Marketing Handbook" is a comprehensive, step-by-step idea guide advising readers on how to market on the web effectively and make money. Presented from a professional marketer's perspective, the tactics, tips and tools described aim to help individuals make the web a crucial part of their future marketing plans. Filled with examples and case histories, the handbook offers advice for an online campaign to increase profits and productivity, enhance customer satisfaction, and successfully compete against competitors. The book includes 50 ways to promote websites and easy-to-follow tactics.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Illustrationen
Maße
Höhe: 23.5 cm
Breite: 18.8 cm
Gewicht
ISBN-13
978-0-471-29310-1 (9780471293101)
Schweitzer Klassifikation
ONLINE MARKETING STRATEGY; Adding Online Power to Your Marketing Mix; New Paradigms of Online Marketing; Constructing the Online Marketing Business Plan; Corporate Policies for Web Site Content; Marketing Opportunities on the Internet and Commercial Online Services; ONLINE MARKETING TOOLS; Market Research Online; Customer Service and Support Online; Competitive Research Online; Online Resources That Make You a More Effective Marketer; Measuring Results from Online Marketing; ONLINE ADVERTISING; Understanding Interactive Advertising; Buying, Selling, and Creating Online Ads; Using Online Advertising to Build a Community; ONLINE PUBLIC RELATIONS; Interactive Media Relations; Writing and Distributing Interactive Publicity Materials Online; Building Relationships with Reporters; Interactive Public Relations Strategies for Your Communities; Building Relationships with E-Mail and Private Mailing Lists; Building Relationships with Newsgroups and Forums; Promoting Your Web Site; Crisis Communications; ONLINE SELLING; Designing Your Web Site To Increase Sales; Strategic and Operational Issues for Online Selling; Selling Consumer Products and Services Online; Business-to-Business Selling Online; International Marketing Online; Building Brand Online; THE FUTURE; The Future of Online Markrting; Glossary; Biography; Janal Communications Seminars, Consulting; Index.
