Written for business people, this text provides answers to the most common questions raised by marketers, Webmasters and anyone involved in handling transactions via the Web. It shows how to process orders, accept payment, avoid security pitfalls and more, by following a 22 step plan.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Illustrationen
Maße
Gewicht
ISBN-13
978-0-07-032930-0 (9780070329300)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Introductory concepts; success stories on the Net; how to beat the security bugagoo; electronic selling methods; how to succeed at E-selling; E-cash service providers; organizing your Web site for E-cash sales; getting started action plan - 22 steps to E-selling profits. Appendices: who to call; companies eager to help you jump into E-cash sales; today's search engines.
