Balenciaga: The Fashion Icons

The Balenciaga label was founded by Cristo?bal Balenciaga in 1919
in San Sebastia?n, Spain.



Gaining rapid recognition, Balenciaga opened his first Paris boutique in 1937,
establishing his fashion house in the heart of the fashion world. After World War II,
Balenciaga introduced iconic designs like the "balloon jacket" and "sack dress,"
which defied the fitted waists and exaggerated hourglass shapes that dominated the
fashion scene at the time. His minimalist yet unique designs set a new standard in luxury
fashion, influencing generations of designers to come.



Today, under the creative direction of Demna Gvasalia, the brand has become a symbol
of avant-garde style and streetwear luxury, with oversized silhouettes, logo-centric pieces,
and edgy reinterpretations of everyday garments. Balenciaga's signature blend of high
fashion with street style has made it beloved by celebrities and fashion enthusiasts alike,
with its Triple S sneakers and oversized coats becoming instantly recognisable.



This book, filled with stunning images of some of Balenciaga's most iconic pieces,
explores the brand's evolution from Cristo?bal Balenciaga's Spanish roots to its current
role as a pioneering force in luxury fashion. It captures the essence of Balenciaga's
innovative spirit, from its timeless couture heritage to its present day reinvention.