After Effects for Designers teaches design students, artists, and web, graphic, and interactive designers how to design, develop, and deploy motion design projects using Adobe After Effects. Author Chris Jackson balances fundamental aspects of time-based design with related techniques, and explores the principles of animation; composition and layout; visual hierarchy; typography; cinematic storytelling; 3D modelling; compositing, and more. Each chapter contains unique, step-by-step project exercises that offer timesaving practical tips and hands-on design techniques, teaching readers how to effectively use the tools at their disposal in order to conceptualize and visualize creative solutions to their own motion design work. Readers will build professional-world examples in every chapter and, as a result, learn how to both design effectively using After Effects and practically apply these skills in client-based work.
An accompanying companion website includes complete project files for the book's chapter exercises, and additional video tutorials.
Rezensionen / Stimmen
"Finally, a book that not only tells you what button to push but why you should push it. Chris Jackson's After Effects for Designers combines the technical with the aesthetic, the art and the technique behind motion graphics design. I can't wait to get this into the hands of my students."
-Robert Levine, Director of Production Support; Adjunct Instructor of Computer Graphics and Animation, Digital Media Production Program, Florida State University
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Postgraduate, Professional, Professional Practice & Development, and Undergraduate
Produkt-Hinweis
Fadenheftung
Gewebe-Einband
Illustrationen
450 farbige Abbildungen
450 Illustrations, color
Maße
Höhe: 239 mm
Breite: 193 mm
Dicke: 25 mm
Gewicht
ISBN-13
978-1-138-73586-6 (9781138735866)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Chris Jackson is an author, designer, and professor at the Rochester Institute of Technology (RIT). He lectures and conducts workshops relating to interaction design and motion graphics, and his professional work has received over 25 distinguished national and international awards for online communication. He is the author of After Effects and Cinema 4D Lite (2014), Flash + After Effects (2010), Flash Cinematic Techniques (2010), and co-author of Digital Design in Action: Creative Solutions for Designers (2017), and Flash 3D: Animation, Interactivity, and Games (2006), all available from Focal Press/Routledge.
Autor*in
Rochester Institute of Technology, USA
Introduction
1. Getting Started in Motion Design
2. Creating Motion Design with After Effects
3. Typography in Motion
4. Logos in Motion
5. UI Design in Motion
6. Information in Motion
7. Presentations in Motion
8. 3D Modeling in Motion
9. Moving Forward in Motion Design
Index
