Organizations often start their data journey by either procuring the technology or hiring the people. However, without an effective data-driven culture in place, they can struggle to derive value from their investments.
Data Culture
explores how data leaders can develop and nurture a data-driven culture tailored to their organization's needs. It outlines the types of data leadership and teams needed and the key building blocks for success, such as team recruitment, building and training, leadership, process, behavioural change management, developing, sustaining and measuring a data culture, company values and everyday decision making. It also explores the nuances of how different types of data cultures work with different types of companies, what to avoid and the differences between building a data culture from scratch and changing an existing data culture from within.
With this hands-on guide, senior data leader Shorful Islam takes readers through how to successfully establish or change a data culture, sharing his expertise in behavioural change psychology and two decades of experience in fostering data culture in organizations. Supported throughout by real-world examples and cases, this will be an essential read for all data leaders and anyone involved in developing a data-driven organizational culture.
Rezensionen / Stimmen
"Shorful Islam has a unique ability to make the complex simple. In true form,
Data Culture
is a highly accessible guide with practical tips and compelling examples to help make building a data culture an achievable goal. It is a must read for data leaders who aspire to increase their influence and maximise the impact of their role. It is also highly relevant for C-Suite leaders who want to cut through the noise and harness data to improve business performance."
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Produkt-Hinweis
Maße
Höhe: 234 mm
Breite: 156 mm
Dicke: 15 mm
Gewicht
ISBN-13
978-1-3986-1420-8 (9781398614208)
Schweitzer Klassifikation
Autor*in
Shorful Islam is the CEO of Be Data Solutions and the Founder of Subatomic Analytics and also serves as the Chief Data Scientist at Tribal Worldwide and as a Data and Behavioural Science Advisor to OutThink. With a career spanning over 20 years of industry experience in data analytics, Islam has helped some of the world's largest companies with their data strategies. He has headed up data analytics teams at a range of institutions and organizations spanning the NHS, local government, ITV, Adam&eveDDB and Wunderman. With his strength in starting, growing and nurturing teams, Islam is experienced in building data cultures within organisations, allowing data analysts and data scientists to thrive. He has a PhD in Psychology.