'Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.'
Marketing Business
The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This third edition of Risk Issues and Crisis Management has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management.
This latest edition features new sections on the rise of the socially conscious consumer and the new non-government world order as well the growing imperative for corporate social responsibility. Featuring new case studies on the MMR vaccine, the Olympic Games, Coca-Cola's launch of Dasani water and Shell oil reserves, as well as issue management models from organisations such as Daimler-Chrysler, Dow Chemicals and Westpac, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
Rezensionen / Stimmen
"The classic text on how to prevent an issue turning into a crisis." PR Week "A useful, well-written book." Professional Manager "This latest revision features an expanded look at issue management implementation and also examines recent trends in Corporate Social Responsibility." Corporate Public Issues And Their Management "Written for public relations managers, their text defines reputation, explores how to value it, and provides practical guidelines for effective reputation management." Reference & Research Book News "Defines reputation, explores how to value it, and provides practical guidelines for effective reputation management." Reference & Research Book News "This book offers a thoughtful collection of best practice case studies which offer important topics for debate." Italian Institute of PR(FERPI) website 'Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.' Marketing Business
Reihe
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Sprache
Verlagsort
Zielgruppe
Editions-Typ
Produkt-Hinweis
Maße
Höhe: 234 mm
Breite: 153 mm
ISBN-13
978-0-7494-4382-5 (9780749443825)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Michael Regester and Judy Larkin draw on 30 years' experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They run their own London-based consultancy, Regester Larkin.
