Praise and Reviews
`Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.`
MARKETING BUSINESS, April 2003
In today's complex environment, organisations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly crucial when things go wrong.
Written in a practical, lucid and easy to follow style. Risk Issues and Crisis Management shows clearly how issues and crises can be handled successfully and effectively with minimum damage and disruption.
Defining issues management
Planning and implementing an issues management programme
The media in crisis situations
Planning for the unexpected
Crisis communications management
The book includes examples, case studies and models to show how complex issues and crises have been handled in practice, including both successful and unsuccessful campaigns, such as Brent Spar, the e-coli outbreak in Scotland, and the BSE crisis.
This fully updated second edition will make essential reading for management and communications specialists, all public relations specialists, and all students of public relations. Endorsed by the Institute of Public Relations, it is an excellent insight into this important area.
Reihe
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Produkt-Hinweis
Maße
Höhe: 234 mm
Breite: 153 mm
ISBN-13
978-0-7494-3635-3 (9780749436353)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Judy Larkin
JUDY LARKIN and MICHAEL REGESTER draw on 40 years of communication management experience advising corporations on what to do in anticipation of potential risk issues and how to cope in crisis situations. They run their own London-based public relations consultancy, Regester Larkin.
Part 1 Risk Issues in Crisis Management: Summary 1 Outside-in thinking; Who can we trust?; Dealing with risk - the organizational response; The advocacy approach; Public consultation - building dialogue into the communications process; The rise of the precautionary principle; Summary 2 Issues management defined; What is issues management?; What about the sceptics?; What is an issue?; Who should practise issues management?; What are the functions required of issues management?; Summary 3 Planning an issues management programme - an issues management model; Issue lifecycle; The importance of early action; Summary 4 An issue ignored is a crisis ensured; Case study - decommissioning the Brent Spar - implications for a global industry; Case study - mad cows and Englishmen - the story of BSECase study; CFCs - finding an essential breathing space 5. Implementing an issues management programmeSummary. Part 2 Crisis Management: 6 So it hits the fan - now what?; Business crises; How the mighty fall - CEOs are not infallible; Product-related crises; Who will have a crisis?; What kind of crisis will happen?; Summary 7 Perception is the reality; A tale of three sorry tankers; Summary 8 The media in crisis situations; How JAL and British Midland got it right; Gaining media support; The media as an ally; Monitoring the media; Summary 9 The legal perspective; Legal pitfalls when communicating in crisis; So what is the lawyer's role in a crisis?; Compensation; Ex-gratia payments; Summary 10 Planning for the unexpected; Calm and positive thinking; Deeds versus declarations; Planning to manage the crisis; Appointing the teams; Communication hardware; Crisis prevention; Selecting team members; Putting the plan in writing; Testing everything; Summary 11 Crisis communications management; Stena Challenger grounding; Background information to seize the initiative; Set up a press centre; Managing the press conference; Dealing with the television interview; Coping with hundreds of telephone calls; Responding to calls from relatives; The news release; Keeping employees informed; Using your Web site; The role of the emergency services; When it is all over; Summary.
