The latest addition to the AMA's Marketing Research Techniques Series, this easy-to-use guide contains information essential to the practicing marketing researcher. Complete with figures and examples, this comprehensive resource includes all information necessary for designing and interpreting conjoint studies.
The latest addition to the AMA's Marketing Research Techniques Series, this easy-to-use guide contains information essential to the practicing marketing researcher. Complete with figures and examples, this comprehensive resource includes all information necessary for designing and interpreting conjoint studies.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Elsevier Science & Technology
Zielgruppe
Für die Erwachsenenbildung
Editions-Typ
Maße
Höhe: 272 mm
Breite: 211 mm
Dicke: 8 mm
Gewicht
ISBN-13
978-0-87757-281-7 (9780877572817)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
I. A BRIEF OVERVIEW II. BACKGROUND, KEY TERMS, AND BASIC CONCEPTS III. SPECIAL EFFECTS IV. USES OF CONJOINT ANALYSIS V. PRACTICAL ASPECTS OF DESIGNING AND EXECUTING A CONJOINT STUDY VI. DIFFERENT TYPES OF CONJOINT ANALYSES APPENDIX REFERENCES
