Sustainable Development

The concepts of sustainable development and corporate social responsibility (CSR) are commanding increasing public attention in the UK. The huge impact that business can have in today's world, with the continuous growth of economic activity, the spread of globalization and the advance of technology, is increasingly being recognized - and it is finding its way onto the boardroom agenda. The primary aim of any business - to generate profit - remains unchanged, but what has become clear is that socially responsible policies need not conflict with commercial goals. As public awareness changes, so too does the attitude of customers, shareholders and employees. This means that businesses have to pursue policies that command confidence and support. This guide aims to assist directors of all types and sizes of company in understanding the business case for sustainable development and CSR. Topics include: the "three pillars" - economy, society and environment; forming a sustainable development strategy; implementation - changing the way we work; socially responsible investment; and communicating with stakeholders.
The guide is part of the "Director's Guides" series, published by the Institute of Directors, which gives the UK directors clear, practical advice on key business issues, with real life case studies.