This text is for the Introduction to Communication course, also known as the Hybrid course. In this course, students acquire a foundation of knowledge on the different areas of communication: verbal, nonverbal, interpersonal, small group, public speaking, and more. In this edition, students learn the foundation of communication studies through numerous examples ranging from the campus to the workplace to communities both in the United States and throughout the world; brief readings from the popular press further engage students to relate to communication theories. In addition every chapter contains numerous activities to encourage students to work in groups and learn concepts.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Maße
Höhe: 248 mm
Breite: 197 mm
Gewicht
ISBN-13
978-0-07-241648-0 (9780072416480)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Part 1: Basic Principles of Communication. Chapter 1: The Communication Process. Chapter 2: Self and Communication. Chapter 3: Listening. Chapter 4: Verbal Communication. Chapter 5: Nonverbal Communication. Part 2: Interpersonal Communication. Chapter 6: Interpersonal Relationships. Chapter 7: Evaluating and Improving Relationships. Chapter 8: Communicating at Work. Part 3: Communicating in Groups. Chapter 9: Small Groups: Characteristics. Chapter 10: Group Leadership, Participation and Conflict Management. Part 4: Communicating in Public. Chapter 11: Getting Started. Chapter 12: Finding Speech Material. Chapter 13: Organising and Outlining the Speech. Chapter 14: Delivering the Speech. Chapter 15: The Informative Speech. Chapter 16: The Persuasive Speech. Appendix: Mass Communication and Media Literacy.
