Building to Last

This text begins by setting out the climate of change which many companies operate in today: the rate of change, the complexity of regulations and the speed of communication, means that it is important for firms to have adaptable organizational cultures, strong customer focus, and a sound corporate culture. A sound corporate culture is based on the recognition that ecological and social problmes affect every country and business. Companies that have pioneereed environmental management have not only reduced their environmental impacts but have also achieved a good return on their investment. The central position of this text is that ethics and enlightened self-interest are at the heart of lasting solutions. Organizations which accept the wider responsibilities of social and ecological performance alongside their economic objectives are those which will be built to last.