The advantage series presents the why, what and how of computer application skills. Each lab in the series is built upon an efficient learning model, which provides students and faculty with complete coverage and enhances critical thinking skills.
Reihe
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
ISBN-13
978-0-07-118045-0 (9780071180450)
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Schweitzer Klassifikation
Part 1 The integrative nature of business: the nature of business; the big picture - indicators of business success; the scope of business today; decision makers and decision making; the links between business and its stakeholders. Part 2 The impact of external forces: the impact of diversity - trends and issues; the impact of economic forces; the impact of globalization; the impact of financial markets and processes; the impact of legal and regulatory forces; the impact of industry structure and dynamics. Part 3 Providing excellence in goods and services: thinking strategically about the business operation; providing value through quality products and services; communicating value through effective marketing; acquiring and using resources; integrating activities and gaining commitment; using technology in a competitive environment. Part 4 Assessment and change: measuring performance; promoting change and renewal.
