This paperback offers professors the text portion of the newest edition of our Strategic Management & Business Policy textbook by Wheelen and Hunger, allowing them the option of choosing their own cases.
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Höhe: 254 mm
Breite: 204 mm
Dicke: 16 mm
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ISBN-13
978-0-201-34594-0 (9780201345940)
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Schweitzer Klassifikation
I. INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY. 1. Basic Concepts of Strategic Management. 2. Corporate Governance and Social Responsibility. II. SCANNING THE ENVIRONMENT. 3. Environmental Scanning and Industry Analysis. 4. Internal Scanning: Organizational Analysis. III. STRATEGY FORMULATION. 5. Strategy Formulation: Situation Analysis and Business Strategy. 6. Strategy Formulation: Corporate Strategy. 7. Strategy Formulation: Functional Strategy and Strategic Choice. IV. STRATEGY IMPLEMENTATION AND CONTROL. 8. Strategy Implementation: Organizing for Action. 9. Strategy Implementation: Staffing and Directing. 10. Evaluation and Control. PART V. OTHER STRATEGIC ISSUES. 11. Strategic Issues in Managing Technology and Innovation. 12. Strategic Issues in Entrepreneurial Ventures and Small Businesses. 13. Strategic Issues in Not-for-Profi t Organizations. PART VI. INTRODUCTION TO CASE ANALYSIS. 14. Suggestions for Case Analysis.
