"Cases in Electronic Commerce" is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Illustrationen
Maße
Höhe: 231 mm
Breite: 188 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-0-07-245731-5 (9780072457315)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
1. Introduction. 2. The Roots of Electronic Commerce. 3. Internet Infrastructure. 4. The ISP Business - Internet Service Providers. 5. Electronic Commerce-Services. 6. Electronic Commerce-Products. 7. Internet Payment Mechanisms. 8. Financial Services and Electronic Commerce. 9. Electronic Commerce Marketing. 10. Business-to-Business Electronic Commerce and Virtual Organizations. 11. Wrapup: Critical Success Factors for Electronic Commerce.
