This collection of case studies centres around a real-world company. Its managerial approach enables a full understanding of the strategic, tactical and operational challenges faced when launching an e-commerce-based company.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Höhe: 235 mm
Breite: 185 mm
Gewicht
ISBN-13
978-0-07-237516-9 (9780072375169)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
The roots of Electronic Commerce; Internet infrastructure; the ISP business - Internet service providers; Electronic Commerce - services; Electronic Commerce - products; Internet payment mechanism; financial services and Electronic Commerce; Electronic Commerce marketing; business-to-business Electronic Commerce and virtual organisations; wrap-up - critical success factors for Electronic Commerce.
