In the Rough

There has never been a book about the inner workings of the golfbusiness, or its leading players from an insider's point of view. In the Rough reads like a novel, but it could also be required reading in a business school. This book takes the reader on a ride through the author's unusual professional career and what he discovered in the most revealing settings and scenes of the golf industry at its awkward and colorful best. Most of the events and incidents appearing here are first-hand accounts portraying a host of famous and colorful characters in both golf and the business world.

The central characters in this book are Ben Hogan, one ofthe five best players of all time and a highly successful golfequipment executive; Deane Beman, a star amateur and successfulprofessional golfer who became the commissioner and inventedthe modern-day PGA Tour; and Minoru Isutani, a wealthyJapanese entrepreneur who is probably best known for having lost$350 million on the purchase and sale of Pebble Beach. Some ofthe other costars include Jack Nicklaus, Karsten Solheim (PingGolf Company), Greg Norman, and Ely Callaway; all names youhave seen etched on a wood, an iron, or a putter, among otherplaces.