Since the first edition of this widely acclaimed text the landscape of Golf Tourism has changed considerably. A focus on family holidays has emerged, with an increased emphasis on the customization of vacations. Marketers are more inventive, packaging golf with wine, cycling, food and spas. Expectations have also increased in terms of customer service and value for money, and technology and social media have revolutionized both the decision-making process and booking procedures for golf holidays.
Golf continues to represent the largest sports-related travel market valued at GBP30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues.
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Illustrationen
53 Halftones, black and white
Maße
Höhe: 234 mm
Breite: 156 mm
ISBN-13
978-1-908999-94-8 (9781908999948)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Center of Economic Excellence (CoEE) Endowed Chair in Tourism and Economic Development, College of Hospitality, Retail and Sport Management, University of South Carolina
Autor*in
University of South Carolina
freelance journalist specializing in sport and travel
An Introduction to Golf Tourism; The Golf Tourist; The Golf Tourism Product; Planning for golf tourism; The Management of Golf Tourism; The Marketing of Golf Tourism; The Marketing of Golf Tourism: Marketing Communications; Golf Events; The Impacts of Golf Tourism; The Future for Golf Tourism; Index
