This book details the total marketing system for fresh fruit and vegetables in America - its environment, operations and future. Coverage includes the ultimate market, foreign and domestic supply sources, how market and supply are linked, market prices, trade practices, food safety, nutritional quality, cooperatives, advertising and promotion. Here, too, are actual marketing processes and the firms that implement them, including destination wholesaling, retailing, farmers' direct marketing to consumers, transportation, international trade and shipping point operations, and the foodservice industry.
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Research
Produkt-Hinweis
Illustrationen
XV, 357 p.
1 black & white illustrations
Maße
Höhe: 235 mm
Breite: 157 mm
Dicke: 26 mm
Gewicht
ISBN-13
978-0-442-00450-7 (9780442004507)
DOI
10.1007/978-1-4615-2031-3
Schweitzer Klassifikation
The United States market for food. The market for fresh fruits and vegetables. Sources of supply of fresh fruits and vegetables. Three major sources: California, Florida, Mexico. The United States marketing system for fresh fruits and vegetables: an overview. Marketing systems for oranges, apples, and tomatoes. Market information: agricultural statistics, grading and inspection, market news, and other information sources. Market prices and price analysis. Trade practices. Credit ratings, and regulation of trading (Perishable Agricultural Commodities Act). Farmer co-operatives. Marketing orders. Pesticides and food safety. Nutritional quality and nutrition marketing. Generic, brand, and private label advertising and promotion. International trade. Shipping point operations. Long distance transportation. Destination wholesale marketing and terminal markets. Food retailers and retailing. The foodservice industry. Direct marketing. Future prospects.
