Successful Market Research in a Week

As business becomes more complex and competitive, the role of information in the decision-making process becomes ever more important. Profitable activity depends on identifying and fulfilling customer needs in a rapidly changing business environment. This book provides a practical guide to market research for students and professionals covering seven stages: types of market research, methodology, sampling methods I, secondary sources, sampling methods II, primary sources, questionnaires, other considerations, and presenting market research reports.