This is a basic introduction to company strategy. It assumes no previous knowledge of the concepts and techniques involved and should be useful to practising managers new to strategy and to business students. The book is designed to be highly accessible and practical. It shows how strategic thinking can be developed in any company and how it can really contribute to improving a companies performance. It offers guidance on the implementation of strategic plans and uses case studies drawn from the author's consultancy work. The book should be useful for anyone needing a quick but reliable grounding.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für die Erwachsenenbildung
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Illustrationen
Maße
Höhe: 229 mm
Breite: 152 mm
ISBN-13
978-0-631-19147-6 (9780631191476)
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Schweitzer Klassifikation
Part I. Setting the Scene 1. Introduction 2. What is company Strategy and why is it Important? 3. Responsibility for Company Strategy Part II. Company Strategy for a Single Business 4. What is a Business Strategy? 5. A Business and its Environment 6. A Framework for Describing the Strategic Situation of a Business Part III. Company Strategy for a Multibnusiness Group 8. A Group and its Environment 9. A Framework for Describing the Strategic Situation of a Group 10. Key Issues in Various Group Strategy Situations Part IV. Improving your Company's Strategic Capability 11. A Company's Strategic Management Capability 12. Corporate Strategic Planning Processes and Their Contribution 13. Internal and External Corporate Strategy Consultants and Their Contribution 14. Towards Better Strategic Management of Your Company Index.
