This is a basic introduction to company strategy which assumes no previous knowledge of the concepts and techniques involved. It is intended for business students and practising managers who are new to strategy. Designed to be accessible and practical, the book aims to show how strategic thinking can be developed in any company and how it can contribute to improving a company's performance. It also offers guidance on the implementation of strategic plans using case studies drawn from the author's consultancy work.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 229 mm
Breite: 152 mm
ISBN-13
978-0-631-17033-4 (9780631170334)
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Schweitzer Klassifikation
Part 1 Setting the scene: introduction; what is company strategy and why is it important?; responsibility for company strategy. Part 2 Company strategy for a single business: what is a business strategy; a business and its environment; a framework for describing the strategic situation of a business. Part 3 Company strategy for a multibusiness group: a group an dits environment; a framework for describing the strategic situation of a group; key issues in various group strategy situations. Part 4 Improving your company's strategic capability: a company's strategic management capability: a company's strategic management capability; coroprate strategic planning processes and their contribution; internal and external corporate strategy consultants and their contribution; towards better strategic management of your company.
