Section 1. Business and the Environment in which It Operates: i. Business activity; 1. Introduction to business activity; 2. Classification of business; 3. Business growth and measurement of size; 4. National wealth and the impact of business activity; ii. The organisation; 5. The organisation; iii. Changing business environment; 6. Government influence; 7. The impact of technology on business; 8. Business reaction to market changes; iv. Economic environment; 9. Types of economy, competition and business; 10. International trade; Section 2. Business Structure, Organisation and Control: v. Ownership and internal organisation; 11. Types of business organisation 1: sole traders and partnerships; 12. Types of business organisation 2: limited companies; 13. Types of business organisation 3: other types of business; 14. Objectives, growth and business organisation; 15. The growth of multinational companies; 16. Internal organisation; 17. Internal and external communication retitled; 18. Communication 2: effective communication; vi. Financing business activity; 19. The need for finance; 20. Financing business activity; Section 3. Business Activity to Achieve Objectives: vii. Marketing; 21. Customers, markets and marketing; 22. Market research; 23. Presentation and use of results; 24. The marketing mix; 25. Product; 26. Price; 27. Place; 28. Promotion; 29. Marketing strategy and budget; viii. Production (operations management); 30. How are goods produced?; 31. Costs; 32. Location; 33. Improving efficiency; ix. Financial information and decision making; 34. Cash and cash-flow forecasts; 35. Financial accounts; 36. Interpreting financial accounts; Section 4. People in Business: x. Human needs and rewards; 37. Why people work; 38. Management styles and motivation; xi. Manpower; 39. Recruiting employees, training and terminating employment; Section 5. Regulating and Controlling Business Activity: xii. Reasons for regulations; 40. The impact of business decision; xiii. Influences on business activity; 41. Influences on business activity; Answers to Questions; Index.
