Discover what it takes to create a sustainable competitive advantage in management and business today with this straightforward, powerful strategic management resources. COMPETING FOR ADVANTAGE, INTERNATIONAL EDITION 2E focuses specifically on the issues most important to today's current or future practitioner. The book details the processes and tools you need to better understand and effectively contribute to your organization's strategic management process. Applied examples illustrate the latest thinking, practices, and research in strategic management today with in-depth discussions that examine critical topics such as strategic leadership and corporate governance. Access to relevant cases, a focus on the emerging issues such as ethics, and an emphasis on technology throughout prepare you for success in the fast-paced, ever-changing global economy in which today's firms compete.
Auflage
International ed of 2nd revised ed
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Illustrationen
Maße
Höhe: 231 mm
Breite: 163 mm
Dicke: 20 mm
Gewicht
ISBN-13
978-0-324-56832-5 (9780324568325)
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Schweitzer Klassifikation
PART 1. STRATEGIC THINKING. 1. What is Strategic Management?. 2. Leading Strategically. PART 2. STRATEGIC ANALYSIS. 3. Examining the Internal Organization: Activities, Resources, and Capabilities. 4. Exploring the External Environment: Competition and Opportunities. PART 3. CREATING COMPETITIVE ADVANTAGE. 5. Business-Level Strategy. 6. Competitive Rivalry and Competitive Dynamics. 7. Cooperative Strategy. 8. Corporate-Level Strategy. 9. Acquisition and Restructuring Strategies. 10. International Strategy. PART 4. MONITORING AND CREATING ENTREPRENEURIAL OPPORTUNITIES. 11. Corporate Governance. 12. Strategic Entrepreneurship. 13. Strategic Flexibility and Real Options Analysis.
