Every era has its gentry. Wealth, authority and power are seldom static for long. Once, heavily whiskered industrialists challenged the landed gentry for social ascendency. Then, in the 20th century came a new era of entrepreneurs, who made their names by making their names into brands. This is a book about thirteen such individuals: Tim Bell, Johnnie Boden, Emma Bridgewater, Jackie Cooper, James Dyson, John Hegarty, Robert Hiscox, Tony Laithwaite, David Linley, Julian Richer, John Sainsbury, Paul Smith, and Jonathan Warburton. Remarkable men and women, from a sweeping range of industries; pioneers of modern enterprise. The authors take us on an illuminating journey, described through thirteen compelling portraits, covering grand philosophies and shrewd strategies, untidy kitchen tables and unruly pets. We learn the secrets behind the fame, the lessons of success (and failure), and the dramas and difficulties on the way. Find out why Tim Bell ate Ronald Reagan's jelly beans, why there is a full-size Harrier jump-jet outside James Dyson's office, and why Paul Smith takes a model train set with him into meetings in Japan.Invaluable reading for those interested in finding out more about the people behind the brands, it will appeal to anyone keen to find out how others got to the top and what is involved when you have your name above the door.
Rezensionen / Stimmen
"The value of the book is that it allows them to explain, mostly in their own words, why they are successful...there are nuggets of wisdom, and useful advice for any young person who wants to follow in their footsteps." --Geoffrey Owen, The Spectator; "In The Branded Gentry, Vallance (an eponymous brand-man twice over as a founder of the advertising agency Vallance Carruthers Coleman Priest and child of a dynasty of vanished Yorkshire electrical retailers), and Hopper profile 13 brand men and women. All rich, some famous, and five the core of the argument for me eponymous life-stylists ... Brands that power up from interesting, enviable real people with backstories and lots of aesthetic attitude are particularly delicious and difficult, valuable but vulnerable. And the people themselves, with their collecting and their causes and their funny kind of fame, are the stuff of novels." --Peter York, Financial Times; "A refreshing read ... The Branded Gentry is very well written. There is a commendable amount of descriptive detail and direct speech. One often feels one is in the room with the interviewee, observing his or her furniture, inflections, physiognomy. I welcome the book's commitment that business is about people not just processes, passions not just practices. For Vallance and Hopper the personal is professional." --Jim Caroll, BBH Labs; "The excellent Hegarty chapter offers enough clear-headed guidance on creative philosophy to justify the price of admission alone." Jon Claydon, Campaign Magazine; "Those of you who share my curiosity about what makes entrepreneurs tick are going to love the Branded Gentry by Charles Vallance and David Hopper." --William Kendall, Management Today
Sprache
Verlagsort
Illustrationen
Maße
Höhe: 211 mm
Breite: 148 mm
Dicke: 31 mm
ISBN-13
978-1-908739-78-0 (9781908739780)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
David Hopper is a marketing strategist and head of H2 Partners, whose clients include Bollinger, Nokia and Standard Life. Charles Vallance is a founding partner and head of advertising agency VCCP, and has helped to build some of the biggest brands of the last 20 years, including O2, ING Direct, Land Rover, Heineken and The National Lottery.
